Thursday, September 4, 2008

The Message Behind the Movie

This past couple of weeks of party conventions has reinforced one of the driving factors for me for making this movie in the first place. At the heart of the movie is the theme of "what if the devil ran a healthcare company"? It very much seems like a true scenario playing out right now. Does it not? 

Though the movie is very much a fun action-adventure film, we want to make sure there is substance behind it. Something to leave and talk about. Through the plot of the film, we reinforce this again and again. It is set in Cleveland, a town that has been down on it luck for years. Manufacturing, the core of the city's economy, has rapidly disappeared. It is a town that continues to lose population. It has large sections of poor neighborhoods that spill outside the city and run far south, east and west in what is known as the Rust Belt and Appalachia. It's filled with many who work very hard. love their country, state and city, their families, but have forgotten that ingenuity has been the cornerstone of this country since it's founding. They are left open and vulnerable to the big corporations and enterprises as their only true options for services such as healthcare. This movie is built on the idea that our government has lost touch with its people in many ways. In H&H, the landscape has become one where the government has backed a single company and its offering to provide free healthcare to the public but nothing is further from the truth. The company is a machine that is able in its wake to chew up any other through acquisition and pushing out of business. It serves it's own bottom line, its stock price. That to me is the climate we live in. We wonder why it is so hard to keep a job these days but then we scream when we see our 401's taking a hit or dividends for the quarter not being the $0.20 per share they were supposed to. Companies don't serve their customers these days. They serve their stock price.

A great example would be a pharma company recently making news for developing two drugs that combat blindness. One cost $80 and is already on the market as a cancer fighting agent while the other costs $2000. Guess which one won the battle inside the company. 

Healthcare premiums have risen at astronomical rates since 1995. HIPAA compliance was supposed to streamline treatments and information sharing. Instead, it has cluttered doctors' time and leaves little for the patient. Healthcare providers in many ways have veto power over the care they will cover WHILE still raising rates. Malpractice continues to grow. Drugs that could really help are often out of reach. Generics have to wait years until patents expire. Coverage is easily denied. People lose their jobs when family members become critically ill. As premiums go up, one would assume that it would cover more and we would pay less but ironically, co-pays and deductibles have doubled, tripled and quadrupled. 

I'm not taking a red or blue stance on this movie. I believe government is greatly blinded by the issue. Maybe an $80 drug would clear their sight. It's unethical that 1.85 million declared bankruptcy last year due to medical bills. It's crazy that we have to chose our doctors and our plans and hope that they line up with the stars so we are "in network". It's absurd that just over 10 years ago vaccinations that have been around for years cost $115 for a child entering kindergarten when in 2008, that same set of vaccines now runs over $900! 

We need to do something as a people! I was recently in the Amazon and witnessed care being given by doctors there for what they said was between $5 and $15 dollars a handout. They saw over 50 patients in one town within 2 hours while I sat and watched. Each was listened to carefully, treated and off they went. The doctor that was administering the treatment said what he was doing there that didn't even require a true license would have taken a week to get through in the states and would have cost each patient hundreds of dollars.

I am by far not saying that H&H has any answers in it. I am not saying that I have them. I certainly have some opinions. But what I do want with this movie is to raise the issue, it's right there in front of us. It needs to be dealt with and We The People are the ones that need to take action personally and hold our institutions and government accountable, as well as ourselves. Think about the issue. Write your congressman,. Open discussions. Ask "Why?". Do you own stock in any of these companies? Look back, how did we get here? There is a reason why history is important, more so to learn the mistakes rather than what worked. Just some thoughts.

Jeremy Hughes
Director

Friday, August 22, 2008

Timing is so Peculiar

The two companies of Elevate Pictures and Emerald Door Entertainment are officially off the ground and running. We are now securing our equipment and between the two of us have what would be considered a full blown production capability. A little of what we are capable of:

- Complete grip truck including 50' CamMate
- Studio with floor to ceiling green screen sound stage
- Hands down, access to the best union and non-union crew in the area
- Full post workflow capable of editing, completing VFX work, and finishing a full 2K feature

What's so great about this for H&H? It allows us to reign in our overhead and allows for much more flexibility. With flexibility comes efficiencies, cost reductions and increased opportunity for creativity.

Wednesday, August 6, 2008

Completed Script!

We have in our hands a completed script. Of course, we dont rule out tweaking but we are able to complete our package and concept bible now and begin the funding search in earnest. Officially draft 6 but there were numerous a, b, and c versions in each of those as well. Get the story first!

Saturday, July 12, 2008


Currently, the team behind H&H, as we refer to the title, is comprised of Jeremy Hughes, Jason Heinrich and Brian Stevens under the production company name of Elevate Pictures. Based in Columbus, Ohio, we are all native to our state and still here for one reason or another even though each of us has worked or schooled in the Hollywood system. It is our belief that 1) a movie like this can in fact be made here in Ohio and 2) made for a fraction of what it would typically cost out west. We intend to pool or connections, equipment, skills and excitement for this project to bring it to life. We will be utilizing digital workflows that allow for high quality imagery but also take into account a seamless flow between production and post. It all starts in the beginning.

We are close to locking on the final script currently and are in the process of beginning to wrap a film package around it for fund-raising. Stay tuned as we share what we think is going to be our own epic adventure of bringing this picture to life.

GET INVOLVED
We are looking for help currently in several key areas. we are seeking only those who are looking to truly dedicate themselves with us on H&H and seeing it to the screen. If you are interested, please contact jeremy at elevatepictures dot com.

ART DIRECTOR: Seeking individual with excellent visual sense who is able to bring their vision to the page through strong drawing, diagrams and written description. Film experience a huge plus but open to film school or illustration graduates who are looking for a project to put their stamp on. Tom Fenton gave me my first chance and I'm thankful to him for putting that fire in me.


DIRECTOR of PHOTOGRAPHY: Experienced DP who has shot digitally, expert in lighting, color, composition and is able to "fill the frame". Budget-depending, we will be shooting with the SI-2K or RED so experience with tapeless workflows is a must. Must be able to work well with visual effects supervisor. Please be able to demonstrate and discuss how you are able to work with a crew to get through rapid setup and tear-downs of scenes. Shooting to be based in Cleveland and Columbus, Ohio.

H&H


Horseshoes and Hand-grenades is the story of two brothers who operate as thieves-for-hire in the backdrop of a film noire Cleveland, Ohio, a town that knows only too well that "close only counts in two things". When Finn and Renny are pulled into stealing a case, the last thing they expected it to lead to was a journey that would have them saving mankind. A fun, action-packed adventure filled with terror, fantasy and facing the choice between what is right and what seems safe, join us as we bring this story to life on the screen.